Nowadays, most shoppers want natural products, and the terms "Organic" and/or "Natural" are what they look for on every label.  Yet, many products have been labeled "Natural" and/or "Organic" still contain ingredients that are not so natural at all.  "Natural" and/or "Organic"  have become an effective marketing terms than what is actually inside the bottle.  So, it is best to build up the habit of reading ingredient labels, it will help you choose the right products.

Misleading Labels:

  • "made with organic/natural ingredients", yet we don't know the actual proportion of natural ingredients or mainly harsh chemicals.
  • The company or brand name may use the words "Natural XXX" or "Organic XXX" but the products are not natural.
  • Water as the primary ingredient and yet it is high % in natural but with the rest of the ingredients being synthetic.
  • "Made with 100% organic/natural ingredients", the 100% claim maybe referring to a few ingredients while the rest of the ingredients are synthetic.
  • Derived from....,means an ingredient undergoes chemical processing and transformations to become a synthetic ingredient.
  • Do not test on animals? Yes, it's true the product itself is not tested on animals but how about the ingredients?  A lot of ingredients are researched and developed through animal testing.

Avoid chemical products?:

This is often a misconception, in reality everything is made up of chemicals, the air you breathe, the things you see, ingest or touch is made up of chemicals.  Everything, including ourselves is made of chemicals. What people mean to avoid use chemical products is that they don't want to use "harsh" and/or "harmful" chemicals on the skin.

Active & Inactive Ingredients:

Some manufacturers list out the ingredients in two parts, "Active Ingredients" and "Inactive Ingredients".  

Active Ingredients are those intended to provide therapeutic activity whereas 

Inactive Ingredients do not increase or affact the therapeutic action.  The inactive ingredients are used in order to make the final product.  Such as colorants, preservatives, emulsifiers, and fragrances.  This is a good system to identify ingredients.

Read from Beginning to End (Top to Bottom): Usually ingredients are listed in proportional order, from highest content to the least at the end.  Usually, the active ingredients or base are listed in the front half, and the inactive ingredients are at the end.  If you spot something that you don't like in the front half, it's best to avoid the product.

Know your allergens: Most people can tolerate natural ingredients.  However, there are people with allergies or sensitive skin, which some ingredients may cause skin irritation.  For example, some people are allergic to nuts, some allergic to avocado, some allergic to alcohol, and so on.  It is difficult to identify everyone's allergens, and it is best to know your own allergens (irritants).  If you are uncertain, we always recommend testing the product first by applying them on a small patch of skin. If redness or irritation occurs, discontinue use. If you spot ingredient/s on the label that is/are you may allergic to, it is best leaving the product on the shelf.

Familiar with INCI names: INCI stands for "International Nomenclature of Cosmetic Ingredients", basically a system of scientific names used in cosmetic and skincare products.  For example, coconut oil = Cocos Nucifera (Coconut) Oil.  Build up the habit of reading ingredient labels, it will help you buy the right products.

Our Labels: At Ezenssi, we believe in knowing the ins & outs of the products.  We pay extra attention on ingredients used in our products and we emphasize the disclosure of relevant product information to help you understand what is being used in each product.  We try not to use the words "Natural" or "Organic" on our labels, because these terms are loosely defined.  However, we have a classification system that may help you identify each product.

Nowadays, most shoppers want natural products, and the terms "Organic" and/or "Natural" are what they look for on every label.  Yet, many products have been labeled "Natural" and/or "Organic" still contain ingredients that are not so natural at all.  "Natural" and/or "Organic"  have become an effective marketing terms than what is actually inside the bottle.  So, it is best to build up the habit of reading ingredient labels, it will help you choose the right products.

Misleading Labels:

  • "made with organic/natural ingredients", yet we don't know the actual proportion of natural ingredients or mainly harsh chemicals.
  • The company or brand name may use the words "Natural XXX" or "Organic XXX" but the products are not natural.
  • Water as the primary ingredient and yet it is high % in natural but with the rest of the ingredients being synthetic.
  • "Made with 100% organic/natural ingredients", the 100% claim maybe referring to a few ingredients while the rest of the ingredients are synthetic.
  • Derived from....,means an ingredient undergoes chemical processing and transformations to become a synthetic ingredient.
  • Do not test on animals? Yes, it's true the product itself is not tested on animals but how about the ingredients?  A lot of ingredients are researched and developed through animal testing.

Avoid chemical products?:

This is often a misconception, in reality everything is made up of chemicals, the air you breathe, the things you see, ingest or touch is made up of chemicals.  Everything, including ourselves is made of chemicals. What people mean to avoid use chemical products is that they don't want to use "harsh" and/or "harmful" chemicals on the skin.

Active & Inactive Ingredients:

Some manufacturers list out the ingredients in two parts, "Active Ingredients" and "Inactive Ingredients".  

Active Ingredients are those intended to provide therapeutic activity whereas 

Inactive Ingredients do not increase or affact the therapeutic action.  The inactive ingredients are used in order to make the final product.  Such as colorants, preservatives, emulsifiers, and fragrances.  This is a good system to identify ingredients.

Read from Beginning to End (Top to Bottom): Usually ingredients are listed in proportional order, from highest content to the least at the end.  Usually, the active ingredients or base are listed in the front half, and the inactive ingredients are at the end.  If you spot something that you don't like in the front half, it's best to avoid the product.

Know your allergens: Most people can tolerate natural ingredients.  However, there are people with allergies or sensitive skin, which some ingredients may cause skin irritation.  For example, some people are allergic to nuts, some allergic to avocado, some allergic to alcohol, and so on.  It is difficult to identify everyone's allergens, and it is best to know your own allergens (irritants).  If you are uncertain, we always recommend testing the product first by applying them on a small patch of skin. If redness or irritation occurs, discontinue use. If you spot ingredient/s on the label that is/are you may allergic to, it is best leaving the product on the shelf.

Familiar with INCI names: INCI stands for "International Nomenclature of Cosmetic Ingredients", basically a system of scientific names used in cosmetic and skincare products.  For example, coconut oil = Cocos Nucifera (Coconut) Oil.  Build up the habit of reading ingredient labels, it will help you buy the right products.

Our Labels: At Ezenssi, we believe in knowing the ins & outs of the products.  We pay extra attention on ingredients used in our products and we emphasize the disclosure of relevant product information to help you understand what is being used in each product.  We try not to use the words "Natural" or "Organic" on our labels, because these terms are loosely defined.  However, we have a classification system that may help you identify each product.